Characteristics and Design Principles of Color Packaging Design

The characteristics of color packaging design are mainly reflected in practicality, aesthetics, economy, originality and relevance. Practicality is one of the basic attributes of design. It mainly considers how to reflect the functions and features of the product, which can be embodied by the material, structure, shape and pattern of the packaging. Different functions and features of the product make the requirements for the practicality of the packaging design different. The aesthetic requirements combine various factors to design a packaging that meets the characteristics of the times, national characteristics, and aesthetics.

Economy is to get the most product effect with the least cost. Ingenuity is to be good at innovation, but not to break away from society and the times, and to include new creations in the ordinary form of the surface.

Color packaging of product is mainly divided into two categories: transport packaging and sales packaging. Sales packaging is a packaging that is directly in relation with consumers and used. In addition to usability, it should also have a strong artistic, and its shape and structural design must meet the requirements of “scientific, beautiful, marketable”. We must consider the scientific nature and reasonability in the structure when designing, but also consider the beauty of the shape and decoration. The excellent packaging shape and structural design can not only accommodate, protect and beautify the goods, but also should be easy to carry, use, display and transport.

East Packaging is a professional factory that never stops improving our manufacturing of all kinds of packaging products, including: Rigid Box | CardBoard Box | Paper Box | Gift Box | Paper Bag | Packaging Box | Mooncake Box | Chocolate Box | Wine Box | Cosmetic Box | Perfume Box | Make Up Box | Packing Box | Packaging | Jewelry Box | Watch Box | Promotion Box | Colorful Box | Storage Box | Paper Tube Box

C: +86-18688898544
E-mail: sale@eastpkg.com | eastpkg.com
Skype ID: East_PKG | WhatsApp/WeChat: +86 18688898544