The design of your product packaging can make or break its success and has a direct influence on the number of sales you make, but many companies are unable to grasp the basic characteristics of product packaging, resulting that the packaging design is lack of aesthetics, which affects sales of goods. How to show the charm of product packaging fully?
1.Color of the package:
More than 80% of the information comes from vision. If the designer’s grasp and application of the color of the package can directly reflect in a certain item, the product is likely to be the preferred one.
According to the inherent color or attributes of the product, using visualization color is an important means of design color. For example, the packages of food like cake and snacks are usually in yellow. The packages of tea, coffee, whiskey, beer and many other beverages are mostly brown. And lemon shampoo packaging in cosmetics is designed as lemon yellow. These will give people a association of homologous objects, thus giving the impression of a basic concept of the inner object.
Of course, there are also phenomena that go against the other way. Some design masters use color contrast boldly to achieve stranger but better effects. But if the level of control is general, it will be counterproductive.
2. Pattern of package:
The combination of patterns should be considered from three aspects: one is organization way; the other is the theme expression; the third is display style. In organization way, geometric composition, abstract composition, and concrete or material composition are used more. Currently, those who use geometric or abstract composition are more in cosmetics or daily necessities. Structured or materialized structures are most popular in food packaging. Some let customers see the inner items directly with opened a window in the package or a transparent plastic bag. In the theme expression, the ways of expression are different, but the purpose is very clear. In the form of combination, some are mainly prominent characters, some are mainly physical objects, and some are both. Regardless of the form, it must be linked to the inner item to show the clarity of the subject. In the theme expression, we should also pay attention to be simple, whether it is text or graphics. It should strive to achieve a single pattern, highlight the theme, and to be simple and clear.
3.Connotation of package:
It mainly shows in the three aspects: the appeal of packaging, the fun of the picture, and the organic combination of product image and corporate culture. In addition, exquisite packaging is also an indispensable factor for good packaging, including color, design, and the exquisite manufacture. The three are indispensable.
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